Dark Knight Viral Marketing Hits the Lanes

The latest marketing scheme for The Dark Knight involved a new viral site for The Joker character called, which gave users a list of addresses. The addresses turned out to be bowling alleys where users could find a bowling ball and other swag if they followed the directions.

The IESB has a complete start-to-finish rundown of the game and the new game it led to. Turns out, even Lt. Gordon is getting in on the marketing fun.

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