Superhero Hype has some clips from a new Brandweek article about movie marketing on candy. My favorite piece:
The silver screen continues to figure big in the marketing of sweets, and among the flavor fits unveiled during last week’s All Candy Expo was Hershey’s hook up with Warner Bros.’ next installment of the Batman series The Dark Knight coming to theaters next July. The Reese’s line will include bat-shaped chocolate and peanut butter pieces, and Kit Kat wafers bars will be stamped with the bat signal.
The real question here is, will they bring back the limited edition dark chocolate Kit Kats?
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