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  The Dark Knight Candy
Posted by: Christine on May 19th, 2008 Leave a Comment »

As expected, the marketing for The Dark Knight isn’t strictly viral. They’re also going the traditional routes of sponsoring candy and cereals. The Bat Blog has a picture of the new Dark Knight-themed Reese’s Peanut Butter cup.

Not only have they plastered the wrapping with The Dark Knight, but the candy itself is in the shape of the Bat-Signal. Now that’s cool.

  Jokerfied Dark Knight Trailer
Posted by: Christine on Apr 30th, 2008 Leave a Comment »

After yesterday’s news that The Joker had defaced some copies of the new Dark Knight trailer, we were all hoping someone would be able to play the film reel so we could see more than just scans of the film. Luckily, someone did. Check it out below.

  Holy Crap This Is Cool
Posted by: Christine on Apr 29th, 2008 Leave a Comment »

A few lucky viewers of the new Dark Knight trailer also got a nice take-home gift – trailer reels that had been graffitied by The Joker. One such London viewer named Chris Presswell posted pictures of the reels on his blog. The Joker added things like “Mama’s Boy” to a scene with Batman, and a heart with the Joker facepaint over Maggie Gyllenhaal’s face. Check out one of the scans below.

The Joker Graffiti

via Total Film

  The Dark Knight Scavenger Hunt With New Trailer
Posted by: Christine on Apr 29th, 2008 Leave a Comment »

The Joker’s scavenger hunts have continued, featuring paintings of former US Presidents painted over to look like The Joker. Batman The Dark Knight Chronicles blog followed step-by-step the cracking of the clues (much like we did with the first scavenger hunt).

The hunt ended with the scavengers getting to see the new trailer. While the official trailer won’t be released online until this weekend, someone videotaped it and you can check it out below. It’s a little fuzzy, but the quality is surprisingly good. EDIT: YouTube pulled the trailer. We’ll post the official one when it’s available.

The Dark Knight hits theaters July 18th.

  The Joker Viral Marketing Package for Sale
Posted by: Christine on Apr 11th, 2008 Leave a Comment »

The Joker Bowling BallOne of the bowling ball packages from The Joker’s April Fool’s day search is on sale at eBay. Starting bid is $1,000 or you can Buy It Now for $15,000. The good news is, shipping is only $13.

The auction includes the bowling ball, bag, Joker card, note from The Joker, and prepaid cell phone that was used to report the ball found. The ball is also engraved with the “thug name” given for when the finder called the number from the cell phone.

This particular ball was found at Woodhaven Lanes in Queens, NY, which just happens to be my hometown bowling alley from when I was a kid.

The auction ends April 19th, so start bidding now or buy it now and you can send it to me for my birthday next week. Or, you know, keep it, I guess.

  Cloverfield Hype Picking Back Up
Posted by: Christine on Apr 7th, 2008 Leave a Comment »

The upcoming release of DVD of Cloverfield has the internet buzz picking up again. The Bad and the Ugly has a roundup of the information spreading on the DVD, and new stuff on the viral sites. There’s a new poster on one of the viral sites for a “missing man” named Teddy. Some seem to think this is hype not for the DVD, but for Cloverfield 2. We’ll see.

The DVD will be out April 22nd, and includes two alternate endings. Hopefully one of them will be less sucky than the theatrical version.

  Dark Knight Viral Marketing Hits the Lanes
Posted by: Christine on Apr 3rd, 2008 Leave a Comment »

The latest marketing scheme for The Dark Knight involved a new viral site for The Joker character called, which gave users a list of addresses. The addresses turned out to be bowling alleys where users could find a bowling ball and other swag if they followed the directions.

The IESB has a complete start-to-finish rundown of the game and the new game it led to. Turns out, even Lt. Gordon is getting in on the marketing fun.

  The Dark Knight Goodies
Posted by: Christine on Mar 14th, 2008 Leave a Comment »

Harvey Dent’s campaign team will be out and about the country soon. The I Believe In Harvey Dent website has a map with dates and times of Harvey’s campaign in various cities around the country. You can download your own campaign posters and join the crowds. The website also asks you to upload photos of you and your friends campaigning for Harvey.

Also on The Dark Knight front, the MTV Movies Blog has revealed new figures, including the much-anticipated Heath Ledger as the Joker figure.

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