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    The Dark Knight Candy

As expected, the marketing for The Dark Knight isn’t strictly viral. They’re also going the traditional routes of sponsoring candy and cereals. The Bat Blog has a picture of the new Dark Knight-themed Reese’s Peanut Butter cup.

Not only have they plastered the wrapping with The Dark Knight, but the candy itself is in the shape of the Bat-Signal. Now that’s cool.

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